Answer: First of all, we should grasp “ brand principle ”. Regardless of the exhibition items inherited or borrowed from the past, departments should reach a consensus on the large-scale, high-efficiency and strict organization and management of exhibitions in the industry or field, carry out key promotion, so that exhibitors and professional audiences can understand and understand, and form a brand effect.
Secondly, & ldquo; institutional principle, & rdquo;. The absence of industry management system is an important reason for the phenomenon of fraudulent exhibition. Due to the different characteristics and management systems of various industries, there is no unified industry management among industries and regions. The management loopholes and serious information asymmetry exposed by them have created opportunities for fraudsters, especially for the fraudsters, such as & ldquo; multi-head Management & rdquo; hidden behind are & ldquo; multi-head regardless of & rdquo;, Therefore, we emphasize that enterprises should understand and master the relevant systems and norms as much as possible in the process of exhibition. At the same time, we should appeal to the competent departments of the industry to consult and promulgate unified management norms for the exhibition industry as soon as possible in accordance with the principle of cooperative development. We should not wait until enterprises gather in front of the government to seek justice before thinking about countermeasures.
The third is “ the precautionary principle ”. Looking back on many fraudulent exhibition events during the year, we find that the blindness and immaturity of exhibitors'choice of exhibition is also an important reason for the success of fraudsters.